Network Marketing Strategy

Network marketing, also known as multi-level marketing (MLM) is no doubt a great business concept. Many people have achieved network marketing strategy financial freedom and successfully escape from the rat race by starting an MLM business. Unfortunately, those people who succeeded are just in the minority. Just like any other industry, the pareto principle applies here. In this case, it is not the 80-20 rule. Rather, it is the 90-10 rule. In other words, 90% of network marketers are going to fail. Only 10% of them are going to be successful. Why is that so? Well, it is because the people who fail do not have the right network marketing strategy. If you want to succeed in this industry, you really have to learn how MLM works. You really have to know the right network marketing strategy.
         First, it is important to understand what network marketing really means. When you look at the term “network marketing”, do you realize something? Do you realize that “network” comes first before “marketing”? In other words, you need to focus on networking first. When it comes to networking, you need to connect with the right people. You need to surround yourself with people who are already successful in business. That is why it is always the same few people who are massively successful in the MLM industry. These top performers are often able to recruit thousands of people to their organization within a very short period of time. This is because of their powerful network. They have invested a lot of time networking with the right people.
         The next keyword is “marketing”. It is not “selling”. It is not about pushing things into a person’s throat, which is what “selling” is often about. You don’t try to convince people that it is a great business opportunity. You don’t try to convince people that they can become rich by joining you. That is selling. It is not marketing. Marketing is about letting your prospects come to their own conclusion. Let them think that they are going to be successful if they are fortunate enough to work with you. That can be done through various strategies. One way to do so is to start a blog. Blogging can be a very powerful network marketing strategy. Perhaps you are wondering how to get started with blogging. Perhaps you are thinking that it is a very difficult task. After all, you are not a world class writer. You think you can’t write to save your life. And you don’t even know what to write about. Most importantly, you are not a technical expert. You have no idea how to setup a blog. Well, you do not have to worry about all these issues. They can be easily solved. You can always hire someone to setup a blog for you for a very low price. As for writing, you don’t have to be a world class writer. You just need to share your experience in this network marketing industry. Just share whatever new things you learn about this industry and your journey to success. Before you know it, you will start getting a lot of traffic to your blog, if you are using the right traffic generation strategies. When people start reading your blog posts, they will begin to see you as an expert in this industry. Now, they are being attracted to you. You don’t have to sell anything or push something down their throats. Let them come to their own conclusion. In fact, they may even start to contact you and ask how they can work with you. Be Realistic Even the best network marketing strategy takes time to work. Therefore, it is important to be realistic and patient. If you start a blog today, don’t expect it to become a lead generating machine overnight. It takes time to build up the followings of your blog.
         Having the right expectations is important for success. When you have the right expectations, you will be more persistent and will not give up just because you didn’t manage to see results overnight. Most people fail in this industry because they do not have a realistic expectation and they often lack the patience to see things through.